The Seoul Fashion Forum takes on a challenging task: navigating the future of K-fashion in a volatile global market. But how does one find stability in the midst of uncertainty?
The forum, in its second edition, brought together industry heavyweights from South Korea and beyond to discuss this very question. Hosted by the Seoul Metropolitan Government and WWD Korea, the event kicked off on the opening day of the 2026 Seoul Fashion Week at the iconic DDP in Dongdaemun, designed by Zaha Hadid.
Byungmin Kim, vice mayor for political affairs, set the tone with a bold statement: "K-fashion is poised for a new leap forward, and this forum is a pivotal moment." But what does this leap entail?
Jörn Zempel, president of Loewe Korea, offered a unique perspective. In a stagnant global market, K-fashion's secret weapon is creating designs and experiences that resonate emotionally with people worldwide. But here's where it gets controversial—is emotional connection enough to thrive in a competitive market?
The forum's 'Industry Session' featured a panel of experts sharing their insights. Boyoung Kim, Jieun Lee, Eunkyoung Yang, and Ran Almog discussed practical strategies for K-fashion's global expansion, emphasizing the importance of brand, distribution, and partnerships.
Eunsun Min, an adjunct professor and CEO of a sales consulting firm, took the stage next. She argued that K-fashion's global evolution requires more than talent; it needs robust structures and systems. This statement might spark debate, as many believe individual talent is the key to success.
Jeonghey Seok, CEO of a South Korean handbag brand, shared her thoughts during the Public Session. She highlighted the role of experience in shaping taste, a crucial aspect of K-fashion's cultural influence and global growth.
The final panel, moderated by Ruby Kim, delved into the role of AI in fashion. A thought-provoking discussion emerged—AI can accelerate creation, but true success lies in the choices made and the experience crafted. This raises the question: How can AI enhance K-fashion without sacrificing its unique identity?
The Seoul Fashion Forum, launched in 2025, continues to explore these complex dynamics. Last year's theme, 'Fashion City Seoul,' set the stage for this year's deep dive into K-fashion's future. What strategies will emerge to navigate the uncertain global market? Only time will tell, but the forum's discussions are sure to spark conversations and shape the industry's trajectory.
